About RITE Advisory
Who We Are
I founded RITE Advisory and co-authored The 1%ers: How New Things Get Done with Darrell Mann, founder of Systematic Innovation.
I've held Executive Level positions, led turnarounds, worked in small, medium and enterprise level businesses, built and sold businesses and learned that in every situation, it's the humans who determine what actually happens.
Throughout my career, I noticed the way decisions in one department rippled through entire systems. How human dynamics shape outcomes more than strategy. How complexity gets labeled "noise" when it's actually signal.
I met Darrell when he certified my team in Systematic Innovation. His research analyzing millions of patents and successful innovations revealed patterns in how breakthrough innovation actually works. Not the mythology, but what genuinely happens when new things get done.
Together, we found what matters most: you. The human navigating the system. And yet, good or bad, the human variable has always been underindexed. Innovation success rates remain around 2%. Seeing human capabilities within the context of what AI can now deliver creates different outcomes.
AI accelerates everything. New tools, new processes, new decisions arrive faster than most of us were trained to handle. Darrell's research revealed seven human capabilities that consistently show up when people successfully get new things done. These capabilities are innate. We already have them. But most of us were never taught to recognize or develop them systematically.
That's what The 1%ers is about. That's what RITE Advisory helps organizations build.
— Shana Finnegan, Founder


